The Rotterdam Collection

Rotterdam, Here We Come

To help STX launch their 2022 field hockey stick collection, we wanted to go big. With so many international athletes on their hockey roster, we decided to head over to their neck of the woods for a multi-day photo and video shoot. Embracing Rotterdam’s historic architecture and unique layout, we split the shoot between the studio, the field, and the city. We wanted to showcase elite athletes, but we also wanted to show athletes off the field. For the best of the best, this is more than a sport—it’s a lifestyle. And so is STX.

A female field hockey player posing with a field hockey stick sitting on a metal ramp in an urban environment,
A female field hockey player stylishly poses with a field hockey stick in a studio.

One With the City, One With the Sport

Rotterdam is vibrant and so were the brand new sticks for 2022. Whether we were in-studio or on the street, bright colors were always present. From neon lights and on-set lighting to sun flares and pops of color, the end result is a spectrum of color-drenched athletes in their element.

Three field hockey players pose together in a studio.