Slugger Bat Day

Smashing Holiday Goals with a Data-Driven Campaign

In the fast-paced world of social media marketing, Louisville Slugger turned to us with a simple yet ambitious goal: sell a lot of bats during the holiday season. With Black Friday and Cyber Monday on the horizon, we crafted a social media campaign that helped Louisville Slugger knock it out of the park. The result? A 56% increase in revenue compared to the previous year.

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Hitting It Out of the Park
To boost sales, we focused on targeting the right audiences. By testing seven different groups, we personalized creative for baseball players, Fastpitch players, and parents, ensuring each group saw messaging tailored to their interests. Remarketing to cart abandoners and users who viewed products without purchasing kept us top-of-mind for those ready to buy, resulting in more conversions.

Slugger Bat Day Campaign

Largest One-Day Revenue Campaign Wilson Sports
Largest One-Day Revenue Campaign in History All of AMER Sports (Parent Company of Wilson)
Largest One-Day Revenue Campaign Louisville Slugger
Most Single-Day Bats Sold Louisville Slugger

We also optimized for mobile, designing full-screen ads for Facebook and Instagram stories and split-testing different formats like single images and videos. With over 154 unique ads and daily messaging updates for Black Friday and Cyber Monday, our agile approach ensured Louisville Slugger’s campaign stayed fresh, relevant, and highly effective.