Just Have Fun
Just Have Fun
Baltimore’s Inner Harbor was transformed during the bicentennial celebrations of 1976 and subsequent development in the 1980s. Over the decades, that growth radiated outward, giving rise to distinct neighborhoods like Canton, Fell’s Point, Harbor Point, Harbor East, Federal Hill, and Locust Point. Each developed its own identity, attracting residents, visitors, and investments. Waterfront Partnership Baltimore sought to reimagine the waterfront as a unified destination while preserving the individuality of its neighborhoods.
Client
Industry
Capabilities
All for One Waterfront, One Waterfront for All
The challenge lay in creating a cohesive identity for Baltimore’s waterfront that celebrated its interconnectedness while honoring the distinct charm of each neighborhood. Our solution was rooted in simplicity: a brand centered on fun, encouraging residents and workers to rediscover and enjoy Baltimore’s crown jewel.
Modular elements support versatile applications, from pole banners and neighborhood signage to festival promotions and dining campaigns.
