WagWay Brand Identity
Bringing Whole Health to Pet Care
WagWay is on a mission to help pets live longer, healthier, tail-wagging lives. As a growing family of premium pet care companies, they needed a brand that captured their science-backed, whole-health approach while feeling welcoming and easy to trust. The goal was to establish a clear distinction from both traditional veterinary care and fringe holistic options while emphasizing WagWay’s seamless integration of vet services, pet wellness, and everyday care.
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The Brand That Wags Back
The foundation started with the name—WagWay—setting the tone for a brand built on both expertise and joy. From there, we developed a playful yet professional identity that balances credibility with energy. We created clear, approachable messaging that defines “whole health” for pet parents and makes WagWay’s comprehensive approach easy to understand. The brand now connects vet care, pet services, and the mobile app into a simple, integrated experience, delivering a trusted, science-backed way to help pets thrive.
