OktoBEARfest
Beer? Bears? How 'Bout Both?
Like smashing pumpkins? No, not the band, but real-life elephants actually smashing gigantic pumpkins with their feet. OktoBEARfest is so much more than a fall-flavored beer-tasting event—it features food, live music, animal encounters, and more. Like so much of what the Zoo does, it provides an opportunity for the community to come together and have fun, sure, but to also learn more about the importance of conservation. To give OktoBEARfest a boost, we worked paw in paw with the Zoo to elevate the event’s branding and promotion, reaching new audiences and increasing ticket sales.
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Fall is Here; Grab a Beer
This event is a big fundraiser for the Zoo’s animal care and conservation efforts. Not a bad deal, huh? Unlimited beer tastings in exchange for helping out animals, many of which are endangered. As a result of our partnership and creative exploration around event themes, OktoBEARfest has quickly become a marquee event for the Zoo, drawing crowds of more than 5,000 from Maryland, D.C., Pennsylvania, and beyond.
