Vote!MD Campaign
Make a Plan to Vote
Voter participation doesn’t happen by accident. It takes education, outreach, and a message that actually connects. The Maryland State Board of Elections has trusted Mission and our partner KO Public Affairs to help deliver all three across the 2024 and 2026 election cycles, developing statewide campaigns that cut through the clutter and give Marylanders everything they need to show up informed and ready.
Client
Industry
WHAT WE DID
I VOTE. YOU VOTE. WE VOTE.
The creative foundation for each campaign was VOTE!MD, a completely nonpartisan platform we built around the idea that elections belong to all of us and their outcomes affect all of us. The campaigns spoke directly to Marylanders as a community with a shared stake in the outcome, creating a sense of togetherness and collective responsibility that transcends party lines and meets voters wherever they are in the process.
To bring it to life, we planned multiday shoots featuring real voters—everyday people from across the state whose faces and stories grounded the campaign in something genuine. From that footage, we cut videos spanning multiple phases of the election cycle: learning how to register, finding their polling place, or checking deadlines. Everything drove back to a landing page that answered questions before people thought to ask them.
