200th Anniversary of Railroad History

All Aboard!

In 2027, the B&O Railroad Museum is kicking off a nationwide celebration—the bicentennial of railroading in America. Appropriately so, this celebration starts in Baltimore, home of the B&O AKA the oldest railroad in the United States. They’ve been there since day one, as the advent of rail transformed culture, society, commerce, and more. Mission helped develop an identity that paid tribute to the B&O and could support storytelling from every station, junction, and railcar.

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The campaign logo and name in red, white, and blue.
A mocked-up image showing campaign identity guidelines as a printed booklet.

Full Steam Ahead!

The main celebration logo is inspired by railway roundhouses, locomotive driving wheels, train tracks, and iconic American symbols. It’s also a nod to the B&O Railroad Museum’s spectacular roundhouse building. This celebration is about looking back at 200 years of railroading history, but it’s also about looking forward. That’s why we created a logo that evokes the past while also conveying optimism for what’s next.

A series of two outdoor signs featuring a historic photo of a train and a fun fact from the history of American rail.
A mocked-up image of a tote bag featuring the campaign logo and tagline, reading “forever lining the nation—200 years of American rail.”
A mocked-up image of two t-shirts featuring the campaign logo and tagline.
A mocked-up image of the campaign logo embroidered on tan denim clothing
A mocked-up image of an outdoor sign featuring campaign language,

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