Oyez!50

All Rise—Something Big Is Happening!

In 2024, the Supreme Court Historical Society celebrated its 50th anniversary. They wanted help developing a campaign and identity system to raise awareness of their impactful work and position them to raise funds for 50 more years of service, preservation, and education.

Client

Industry

Capabilities

A Memorable Identity That Meets the Moment

We initially pitched three concepts, ranging from traditional to bold. Without hesitation, they embraced the bold. Enter Oyez!50: a concept born out of the hyper-unique phrase called out at the beginning of every court session: “Oyez! Oyez! Oyez!” Using highly saturated reds and blues, the campaign language bursts from the screen in sharp contrast to anything you might’ve expected from a historical society.

A sample campaign application that says “Celebrating 50 years of preservation, collection, and education” over a blue and red pattern.
  • +55% Increase in Donations
  • +20% Boost in Gift Shop Sales
  • Lots! Endowment Giving
A mocked-up tie using campaign iconography.
A mocked-up pin that says “Can I get an Oyez!”
A series of three mocked-up social posts using campaign imagery and patterns.
Two pairs of socks, one red and the other blue, which say “Oyez!50” repeatedly.
A sample piece of print collateral.
website homepage

ADDYs 2025: Best. In. Show.

On March 6, 2025, some of our work made a bigger splash than usual. “Oyez!50” – a campaign developed in support of the Court Historical Society’s 50th anniversary – brought home Best in Show at the 2025 American Advertising Awards

View Best In Show Award
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