Atwater’s Brand Identity

Unifying Atwater's Brand Across Locations

An award-winning maker of traditional foods, Atwater’s has long been a Baltimore staple. As they expanded from a single location at Belvedere Square Market to Catonsville, Kenilworth, and Big Kitchen, they realized the need for a unified brand experience. They turned to Mission for help creating a consistent and scalable brand identity that maintained their handcrafted roots.

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Tote bag with vegetable print and Atwater’s branding laying on grass
Trio of Atwater’s cheeses: Original With Celtic Sea Salt, Roasted Garlic & Thyme, and Ayrshire Feta

The Heart of Baltimore, One Plate at a Time

We worked with Atwater’s to develop a brand that reflects their dedication to crafting food with purpose. The update celebrates their passion for real ingredients, time-honored techniques, and the local community of farmers and producers that inspire every dish. To ensure consistency across locations, we created a comprehensive brand guide and templated assets that unify the customer experience while staying true to Atwater’s artisanal spirit.

Atwater’s wordmark on orange background with vegetable print
Atwater’s logo and wordmark overlaid on leaf
Wordmarks for Atwater’s four locations on blue, green, orange, and yellow backgrounds
Close-up of framed Atwater’s print
Dining table with six seats against white and blue brick wall with framed Atwater’s prints
Folded paper napkin with Atwater’s branding
Atwater’s seasonal menus
Various labels for Atwater’s ice cream on orange background
Front and back views of yellow Atwater’s T-shirt.
Exterior of Atwater’s Kenilworth location.
Illustration of cow with farm scene in the body
Screenshots of Atwater’s social media alongside an event poster.
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