Hopkins Bloomberg Center

Welcome to D.C., Johns Hopkins!

The opening of The Johns Hopkins University Bloomberg Center in Washington, D.C. marked a new era in the capital region. Long a dream, Hopkins finally had the physical space to convene policymakers, influential thinkers, and world leaders, all of whom are encouraged to leverage the university’s evidence-based research in their work. This state-of-the-art building, positioned between the U.S. Capitol and the White House, underscores the university’s commitment to strengthening democracy and advancing humanity. Now we just had to get the word out.

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A mocked-up magazine advertisement featuring a key campaign message, “A New Space for Hopkins Impact.”
An advertisement on a column in a D.C. Metro station featuring a key campaign message, “A New Space for Hopkins Impact.”

Massive Ad Buy Blankets D.C.

In an unprecedented ad buy, we made a bold statement by taking over some of the busiest transit hubs in Washington, D.C. with messaging about the Johns Hopkins mission. Displays, banners, and posters across airports, bus stops, and transit buses created an ad-based journey for commuters. A complete takeover of three of D.C.’s prime metro stations included floor graphics, banners, column wraps, and larger-than-life posters. If your day started or ended at Union Station, Metro Center, Capitol South, Dulles International, or Reagan National Airport, you couldn’t miss this striking campaign. This entire strategy was developed for a physical place, so we wanted to make a strong statement using physical signage within and along thoroughfares that guide students, faculty, policymakers, and the community to 555 Pennsylvania Avenue NW.

A mocked-up advertisement on the walls of a metro station reading “Greater Reach. Global Impact.”

The Hopkins Bloomberg Center Impact

  • 6.3 Million Impressions From Target Audience
  • 2.4 Million Video Views Across All Channels
  • +19,000 Unique Website Sessions
  • 3 Million Audience Reached Through Premium News Placements
A mocked-up social post showing how campaign materials come to life online.
A bus shelter ad featuring imagery of the new building and key campaign messages.
A series of poster-size advertisements in a D.C. transit hub.
A mocked-up newspaper advertisement featuring a key campaign message, “A New Space for Hopkins Impact.”
A zoomed-out view of brand guidelines developed for the Hopkins Bloomberg Center intended to show the breadth of thought put into campaign messaging and visuals.
A large-scale decal advertisement on the tiled floor of a D.C. transit hub. A digital advertisement can be seen in the background.
A digital advertisement in the main lobby of one of D.C.’s transit hubs.
A D.C. city bus with an advertisement on the side.

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