Natty Boh Packaging

Oh Boy, What a Can!

It’s a lofty task to reimagine a local legend that almost everyone has an emotional connection to, but the Mission team approached this project with Boh’s motto in one hand and storied history in the other. Combining the two took countless conversations, more than a handful of brainstorming sessions, and even a few taste tests along the way. Mission tactically evolved elements on the Boh packaging from the primary “pill” logo down to the smirk on Mr. Boh’s face, all to reinforce National Bohemian’s ethos “Live Pleasantly!”

Client

Capabilities

A can of National Bohemian beer among a pile of cooked crabs.
Multiple angles of a National Bohemian beer can that’s covered in condensation.

Designing a Versatile Graphic System

We created a versatile graphic system, starting with the four-can designs then moving onto bottles, secondary cartons, 6-, 12-, and 30-packs, and in-store promotional items. The packaging stayed true to the legacy of the brand, capturing the attention of long-time local drinkers while remaining relevant to city transplants and new markets up and down the East Coast. The icing on the cake was designing unique tall-boy cans for the Ravens and Orioles. The only thing better than a cold Boh at Oriole Park is being tapped to design the can.

A picture of multiple cases of National Bohemian beer.
Multiple angles of a National Bohemian six-pack of bottles.
The National Bohemian mascot poses with a bottle and can of beer in a boat on Baltimore’s waterfront.
A mocked-up bus shelter advertisement for National Bohemian’s Crab Shack Shandy beer featuring a graphic of a lemon with the iconic “Natty Boh” mustache.
A close-up shot of a can of Crab Shack Shandy floats in a pool of water.
A variety of coasters featuring designs tailored to different National Bohemian beer varieties.
A variation of the Crab Shack Shandy logo intended to look like a vintage neon sign.
A variation of the Day Beer logo intended to look like a vintage neon sign.
A close-up shot of Day Beer in a miniature inflatable flamingo cup holder intended to resemble a pool float.

Courtesy of @nationalbohemianbeer

A mocked-up magazine ad for Day Beer.

A photo of a man holding a National Bohemian beer can outside of Oriole Park at Camden Yards in Baltimore.
A man wearing a National Bohemian t-shirt at a baseball game The shirt reads, “Bohing, Bohing, Gone!”
A large plastic pouch filled with Low Key Tea.
A 12-pack of Low Key Tea cans.

Proof of concept packaging

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