Makers Market Shop
[Insert Tote Bag Joke Here]
NPR is and always has been an amplifier of diverse storytelling. From their roots in radio through their groundbreaking digital experiences, Tiny Desk Concerts, and so much more, NPR’s cultural contributions run the gamut. They felt like their online store was flat and lacked the personality found damn near everywhere else you see the letters NPR. Mission was asked to dial up the fun and interactivity as a way of getting users to explore deeper than before.
Client
Industry
Capabilities
Functional & Flexible Web Design
Making use of NPR’s brand flexibility, we provided design recommendations that pushed the envelope in a way that felt uniquely NPR. As trendsetters in journalism and storytelling, they wanted a shop that was fresh and exciting while also providing practical space to showcase products. Additional functionality to support collaborations and timely events ensured maximum flexibility and a better user experience.
