Artscape Brand Identity

More Than a Festival. So Much More.

Beyond being one of the nation’s largest free arts festivals, Artscape is one of those iconic Baltimore events that feels like it’s been around forever. And whether it’s held on the hottest day of the year or during Baltimore’s annual monsoon season, the city always shows up to take in a range of exhibits, performances, and more.

A mocked-up wheatpaste mural showing the Artscape logo. Each letter is either filled with a solid color or an image from the festival.
A mocked-up lunchbox features the Artscape logo, brand icons, and a variety of colors.
A series of outdoor posters pair the text Artscape 2023 with a collection of lively graphics and photos.

Bring the Energy

As Artscape evolves to reflect Charm City’s range of arts and culture, so too has the brand. Using dynamic colors and shapes that speak to the experience of the festival itself, Mission developed a fresh new identity system that elevates the perception of Artscape while keeping people, fun, and creativity central to our expression. Modular in construction, it can easily be varied to suit any application in a way that dials up the energy.

A mocked-up brochure for Artscape 2023.
A mocked-up billboard for Artscape 2023.
A mocked-up tote bag for Artscape.
A sample social media post showing how the brand comes to life online.