Brew at the Zoo
Crafting An Event That Engages & Inspires
Who knew the nation’s third-largest zoo was right in our backyard? Tucked away in Druid Hill Park, the Maryland Zoo is home to over 130 species, from African penguins and Panamanian golden frogs to a donkey named Lloyd. For the zoo, events are more than just a good time—they’re a chance to engage with the community and champion conservation efforts. We partnered with them to elevate the branding and promotion of their most popular event, Brew at the Zoo, with the goal of enhancing their reputation and attracting new audiences.
Client
Industry
Capabilities
More Fun Than A Barrel Of Monkeys
The buzz around Brew at the Zoo has grown each year, with the event showcasing libations from the region’s top breweries. While the core identity remains consistent, we introduce a unique twist annually to keep things fresh and exciting. Since we began our collaboration, attendance has surged from under 1,800 in 2012 to consistent sellout crowds.
- 58 Beers
- 2 Days
- 1500 Attendees
- 1 Helluva Time
