EvoShield Brand Identity
Changing the Game
For years, athletes have worn the same old protective gear. EvoShield, founded by chemists and athletes, wanted to change that with a newly developed, game-changing material. As the company grew, it needed to establish a stronger, more unified brand across its portfolio. By developing visual and verbal guidelines with fresh new rules for the brand positioning, identity system, packaging, retailer merchandising, photography, and more, we gave this innovative brand an elevated feel to match.
Client
Industry
Capabilities
Updating a Time-Honored Identity
EvoShield already had a great logo, so we honored its equity by keeping the silhouette the same and complementing it with updated colors, gradients, textures, typefaces, and a slick new animated version. We created a set of sport-specific icons to help communicate offerings in a quick, clear, consistent way. Finally, we used the tagline, “Always All In” to convey EvoShield’s dedication to developing world-class gear, and to the athletes who wear it.
Brand Pillar .01
CONFIDENT
We know our gear is top of the line, best in its class, and the coolest on the field. We’re not afraid to lean into the feeling, but there’s no need to overdo it. We’re not crushing skulls; we crush self-doubt and help players let loose. We’re powerful, we’re reliable, we’re good-looking, and we know it. We don’t just make gear; we make a statement.
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RELENTLESS
The best never rest. There’s always a new idea, a fresh approach, and a brilliant breakthrough around the corner. We’ll be the first ones there, setting the standard and charting the course for others to follow. We’re athletes too, and we take our products as seriously as our athletes take their sport. We’re fearless in the constant pursuit of improvement. We’re guided by a simple principle: Do players love it?
Brand Pillar .03
INFLUENTIAL
When they see us, others want to be us. We inspire, ignite, and validate athletes’ passion and commitment to the game. The way we see it—there’s no reason to sacrifice style for safety. We make elite protective look natural, comfortable, and stylish. Protection gear never looked so good.
