EvoShield Lacrosse Launch
Introducing Lacrosse Players to EvoShield
A year after EvoShield’s brand update, they expanded into the world of lacrosse with a line of rib shirts, chest guards, and wrist guards. To increase visibility, they partnered with professional lacrosse players like Dhane Smith and recruited us to create a campaign that showcased the form fit and lightweight feel of their new gear.
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New Sport. Same Vibe.
We executed a shoot to demonstrate how EvoShield’s gear performs on the field. Close-ups show off the fit and fly details that make EvoShield a favorite of professional athletes everywhere. With this launch, EvoShield faced the challenge of introducing a new audience to the technical benefits of its gear. Videos for the website and social media announce the launch, highlight specific products, and explain how EvoShield achieves a truly custom mold.
