GMU Basketball: Spectacle
The Rebuild
Our first season partnering with Mason Athletics was considered a “reset” year, where both the team and the brand were firmly focused on creating a new foundation for future seasons to build upon. George Mason University Athletics faced the significant challenge of reaching its target audience in a highly competitive marketplace crowded with popular collegiate and professional sports franchises, all with deep legacies and loyal followings.
Client
Industry
Capabilities
For the Love of the Green & Gold
A huge effort was made to elevate the game experience to a level of spectacle. By developing a cohesive look that created a throughline from print ads and programs to pre-game hype videos and jumbotron takeovers, we got fans back into George Mason basketball.
