Hopkins Insider
Reinventing the Admissions Blog
When it came to attracting a diverse group of applicants from around the world, Johns Hopkins University knew a traditional blog wouldn’t cut it. They needed a way to showcase the vibrant, multifaceted community that makes them one of the most dynamic schools in the country. We transformed Hopkins Insider into a one-stop shop for prospective students, loaded with stories and tips from admissions counselors that lets them get a feel for the Hopkins experience—and helps Johns Hopkins get to know them, too.
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Industry
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Smarter Than Your Average Blog
In a stroke of custom development genius, Hopkins Insider is divided into separate scrolling halves. Prospective students can explore student life on the left or application tips straight from the admissions team on the right. The entire site is tied together with fun, modern elements from our recent identity update. Eye-catching images and user-generated videos boost engagement and convey the wealth of opportunities on and off campus. Blue Jays are grabbing lunch with friends, celebrating each other’s identities, and taking part in outdoor adventures, all while making history in the classroom.
We wanted to spotlight the unexpected aspects of living and studying at Johns Hopkins while remaining true to the brand. As the school continues to grow and evolve, they can use this template to roll out fresh content every month. Moving away from the traditional blog gives prospective students the insight to decide if the university is a good fit and the resources to put forward their strongest application. In the end, that’s what admissions is all about: helping students find the place where they’ll become the best version of themselves.
