Let’s Science Summer
A Season of Hands-On Discovery
With school out for the summer and field trips on hold, the Maryland Science Center needed an extra push to keep visitors rolling in. The solution? A summer full of themed weeks designed to captivate kids, parents, and science enthusiasts. The goal was simple: bring in visitors, inspire them with science, and make sure the fun didn’t stop just because the school year had.
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Here, Science is a Verb
To drive excitement, we built a campaign that was as dynamic as the Science Center’s own exhibits. Using playful animations, short-form videos, and other engaging content, we showcased each week’s theme through Facebook, Instagram, and display ads. Billboards added to the buzz around town, and all paths led to the Science Center’s freshly revamped website. This campaign wasn’t just about promoting weekly events—it was an open invitation to shout, “Let’s Science!”
