Make It
Your Bat, Your Way
Your bat is more than a tool. It’s your weapon in the batter’s box. It’s an extension of you. So it’s only fair for players to want custom bats. The Make It campaign was all about empowerment and individuality. You play the game better when you play it your way. And what’s more “you” than a custom bat?
Client
Industry
Capabilities
Play the Game Your Way With a Custom Bat
Featuring members of Team USA, we filmed a short campaign video that balances the serious and fun sides of play. Playing with the double-meaning of “I made it,” the athletes talked about how they’ve made a name for themselves in softball, and then how they made a bat for themselves using Louisville Slugger’s custom bat builder.
