Less Talk
The Bat Says It All
The chants and the chatter, the words and the noise. Parents, coaches, umps, fans, and the other team—they’ve been part of the game since day one. They fuel late-game rallies, bless the third base slide, and can rattle a proven performer. Louisville Slugger was looking for a fresh campaign that connected with fastpitch softball players by way of the game’s culture itself.
Client
Industry
Capabilities
Collaborating With World-Class Athletes
Featuring members of Team USA, the Less Talk campaign was all about that moment when an elite player locks in, quiets the noise, and makes contact. At the end of the day, it’s just you and the ball. And when you have a bat that’s built to perfection, you’re free to focus on the task at hand—getting on base.
