Natty Boh Brand Identity
Refreshing a Baltimore Icon
How does one update an iconic brand like National Bohemian? With great care, of course. As a crew of rag-tag, beer-loving, life-long Balti-morons, we know Boh. And we know how to elevate legacy brands, giving them new life in an increasingly competitive category—booze. National Bohemian sought an identity that retained the classic Mr. Boh icon, while adding bold and bright elements to represent the fun-loving, easy-going nature of the brand.
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Future-Forward Branding, Steeped in Heritage
Over the course of a few months, Mission and the Boh team narrowed countless concepts, ranging in colors, layout, and tonalities, into market-ready designs. From the revamping of Boh’s classic red and gold, to Day Beer’s refreshing blue, and Crab Shack Shandy’s mustachioed lemon mascot, the new Natty Boh designs are an ode to Baltimore’s brewing history, while looking forward to the inspiring moments yet to come.
