College Lacrosse NILs

The Swoosh Has Spoken

Plan a shoot for the biggest names from the biggest schools wearing the biggest brand? No problem. Nike Lacrosse was rolling out a string of new products and wanted to showcase them in a brand appropriate way—by marrying performance and lifestyle with an unmistakably Nike aesthetic. The strictly organic posting strategy intended to create more authentic connections between the brand and lax community. In short, it had to feel real. It had to BE real.

Client

Industry

Capabilities

An in-studio action shot of a female lacrosse player running while holding a lacrosse stick.
An iPhone displaying different designed asset featuring a collection of lacrosse players.
An in-studio shot of a female lacrosse player crouching with a lacrosse stick in her hand.
An in-studio action shot of a male lacrosse player leaping with a lacrosse stick in his hands.

Keeping It Real

Over the course of several on-location and in-studio photo shoots, we captured Nike athletes in their element. The result was a collection of dynamic creative assets that simultaneously felt premium and raw. Short clips of on-field moves, crisp stills in front of vibrant backdrops, and in-the-wild photography hit Nike’s Instagram grid and were met quickly with praise and plenty of 🔥 emojis.

A female lacrosse player stylishly crouches in front of a weathered background on a grass field.
A male lacrosse player sits in a hallway holding a lacrosse stick in one hand and throwing a lacrosse ball up with the other hand.
A male lacrosse player stylishly sits on wooden boxes in front of a weathered background on a grass field.
A female lacrosse player poses in a hallway with a lacrosse stick in one hand while holding a bright yellow lacrosse ball in front of one eye with the other hand.
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