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Now Serving: Nike
For years, volleyball players had to settle for “next-best”—typically whatever basketball shoe seemed right for their sport and position. But every position demands something different: Setters are the primary offensive weapon, hitters play both sides, liberos hold down the back row, and blockers run D. Nike (along with licensee APS) wanted to show volleyballers the love they deserve with a brand new collection of shoes. With Nike’s new position-specific shoes, we wanted to put them to the test.
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All About the Action
Shot during Team USA training camp in Los Angeles, we politely asked nine of the nation’s best volleyball players—including 3x Nat’l Champ Morgan Hertz and 2025 AU Pro MVP Brittany Abercrombie—to jump, lunge, pivot, and dive on camera. The result was a campaign that focused sharply on the poetry of the sport—the elite athletes and their fluid, precise movements that make the game so exciting.
