Oasis Marinas Brand Identity

Making Waves. Remarkable, Remarkable Waves.

Oasis Marinas (now known as Oasis Experiences) was looking to disrupt the marina management industry with standard-setting innovation, hospitality-driven customer service, and a fresh new brand identity. They wanted boaters to have a more remarkable experience, whether they were docking for an hour or the whole weekend. We developed an identity that had a premium feel to it, akin to what you might expect from a high-end hotel. The primary Oasis Marinas logo represents boundless horizons, a reference to the guest experience and Oasis’ desire to constantly innovate.

A mocked-up pair of flip flop sandals with the Oasis Marina logo on the heel.
A mocked-up image of an Oasis Marina tote bag on the shoulder of a woman sitting on the beach.
A mocked-up magazine ad featuring a boat on the water paired with the headline, “your gateway to unforgettable experiences.”
Three trade show banners featuring information about Oasis Marinas.
A mocked-up image of a marina passport concept featuring brand messaging and a series of rubber stamped oasis marinas logos.