Fuse Launch
STX is one of those companies that just can’t help it; they HAVE to innovate.
It’s who they are, and their synthetic heads revolutionized lacrosse back in the 60s. Our longtime partnership is full of “firsts,” but their latest is something else: They fused the head and shaft components to create the first-ever, one-piece lacrosse stick. The seamless design is insanely lightweight. And with ZERO head rattle and improved ball feel, we know this one’s gonna be a hit.
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One-Of-A-Kind Campaign
When you launch a product this historic, you need a bold campaign. The look and feel must be as distinct as the stick itself. So, what’d we do? We took a trip to Death Valley for a full-blown shoot on the salt flats with some of STX’s most elite lax players. This other-worldly location was the perfect setting. Among the sand and sunshine, the sleek, machined features of Fuse really pop. It’s futuristic. It pushes boundaries. But that’s Mission and that sure as hell is STX.
The Only Stick That Could Pull Off a Salt Flat Shoot
