Take The Shot.
Entering the field hockey market—which has a fiercely loyal following across Europe—isn’t a simple task, even for a sports behemoth like Nike. If they were going to successfully launch new products, they first needed to give athletes a reason to see them as part of the game. So, they partnered with Mission to develop a social-first campaign that built awareness the right way: through the voices of the athletes at the highest level.
Client
Industry
WHAT WE DID
Entering the Field.
We developed “Take The Shot.” a campaign platform designed to capture the speed, creativity, and confidence that define the sport. From the visual direction to the content strategy and messaging, every element was built around the athletes who are pushing field hockey forward.
We brought the campaign to life through a production in Amsterdam featuring Nike-sponsored athletes, including Olympic competitors and medalists. Dynamic photography, athlete interviews, and personality-driven storytelling showcase the people, passion, and moments that make the sport unique. This library of content gives Nike a foundation to continue building their presence in the field hockey world.
