The Paradise Paradox
Fostering Important Conversations Through Digital Storytelling
Podium Pictures has a long track record of telling stories that matter. Their Emmy Sports award-winning film The Weight of Gold documents the mental health struggles of U.S. Olympic legends like Michael Phelps. In 2023, they came out with The Paradise Paradox, which explores the mental health crisis affecting America’s mountain towns and what we can do about it. To support the film’s release, we created an online presence that would amplify its impact, foster community conversation, and provide resources to those in need.
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Breaking the Silence
We built a landing page designed to engage and inform. More than a place to learn about the film, it’s a comprehensive hub featuring mental health facts, links to support, and stories from athletes. Alongside the website, we planned and launched a months-long social campaign that kept the conversation going with clips from the film and educational content. We were excited to be a part of this important release, opening up conversations around mental health and getting people crucial support and resources.
Making a Difference
- 897% Increase in organic reach on Facebook
- 158% Increase in engagements on Facebook
- 1,024% Increase in organic profile views on Instagram
- 247% Increase in organic engagement rate on Instagram
