TU Alumni Magazine

Expanding TU's Brand Through Editorial Design

After years of working together on branding and web projects, we thought we knew just about everyone on staff at TU. But when we had the opportunity to work with the editorial team on the latest edition of TU Magazine, our partnership grew even wider. Combining our design direction with their dynamic style resulted in a product that’s informative, exciting, and entertaining—a perfect way to showcase post-grad TU pride.

Client

Industry

Capabilities

An illustration of New York City.
A spread from an issue of TU magazine featuring the illustration of New York City.

Turning the Page on TU Pride

In this long-form publication, catering to an alumni audience, we were able to explore and expand the TU brand through additions to the brand palette, defined photography styles, compelling text treatments, and layered patterning. Playful illustrations embolden and energize the oft-forgotten back-of-book sections.

An illustration of a cross-shaped pen drafting the U.S. Constitution.
An illustration about beer.
An illustration of soup cans stacked in a pyramid shape.
A spread from an issue of TU magazine.
Previous

Atwater’s Brand Identity
Next

MD TWO FIFTY
Back to All Work