Grab Life By The Stripes Undergrad Campaign
Connecting Prospective Students to TU with Targeted Outreach
To boost applications to Towson University’s undergraduate programs, we developed a dynamic video and multiphased campaign that spotlighted TU’s 110+ majors and its empowering, results-driven environment. Drawing inspiration from their mascot—the tiger—the campaign embodied boldness and confidence, mirroring the drive and determination of TU students as they chase down opportunities and achieve their goals.
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Hear Our Roar
The campaign fully embraced the tiger theme, combining powerful messaging with visuals of students making an impact through real-world experiences. Our communication strategy targeted key audiences, including parents, prospective students, and both in-state and out-of-state families. This personalized approach strengthened engagement and showcased TU as the top choice for students ready to make their mark on the world.
Towson Students
- 229.2K User Visits
- 11% Increase Prospects
- 17% Increase Confirmed Interest
- 5% Increase Students
