Grab Life By The Stripes Undergrad Campaign

Connecting Prospective Students to TU with Targeted Outreach

To boost applications to Towson University’s undergraduate programs, we developed a dynamic video and multiphased campaign that spotlighted TU’s 110+ majors and its empowering, results-driven environment. Drawing inspiration from their mascot—the tiger—the campaign embodied boldness and confidence, mirroring the drive and determination of TU students as they chase down opportunities and achieve their goals.

Client

Industry

Capabilities

A bus shelter ad that says,
A billboard on the side of a building that says, “grab life by the stripes.”

Hear Our Roar

The campaign fully embraced the tiger theme, combining powerful messaging with visuals of students making an impact through real-world experiences. Our communication strategy targeted key audiences, including parents, prospective students, and both in-state and out-of-state families. This personalized approach strengthened engagement and showcased TU as the top choice for students ready to make their mark on the world.

The "Grab Life By the Stripes" campaign manifesto.

Towson Students

  • 229.2K User Visits
  • 11% Increase Prospects
  • 17% Increase Confirmed Interest
  • 5% Increase Students
A series of Instagram Story posts.
An ad at an airport that reads, “ready for career lift-off.”
A male student standing outside of a university building.
A female student in a large conference hall.

Previous

Own the Now
Next

TU Brand Identity
Back to All Work