USA Lacrosse Brand Identity
Leading the Way with a Renewed Brand Vision
USA Lacrosse, the national governing body for the sport, came to us with the goal of uniting their community through a powerful new brand that celebrates the growth and joy of the game. We developed a full brand update that makes it easier than ever for audiences to understand and access the wealth of resources, activities, and membership benefits they provide.
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Uniting the Lacrosse Community
We created a brand platform that highlights USA Lacrosse’s mission to provide universal standards, opportunities, and resources for participant development. The updated messaging and visual identity emphasize their commitment to creating a safe, supportive environment where players, coaches, and officials can learn, grow, and thrive. By differentiating USA Lacrosse from private leagues and local resources, we reinforce their leadership in fostering connection and advancing the game at every level.
