CEO 3 Launch
Don't Negotiate. Dominate.
In a faceoff, there’s no room for negotiation. It’s a battle for control and how you set the tone for the next 60 minutes. Following league-mandated changes requiring standing faceoffs, Nike redesigned their faceoff head so players had an advantage every draw. To roll out the all-new entry in the CEO series, Nike asked for help developing a social media campaign. We organized a photo shoot with Max Adler, one of the Premier Lacrosse League’s top faceoff specialists.
Client
Industry
Capabilities
All About the Game
Faceoff specialists have to be aggressive, quick, and crafty. We used those characteristics as inspiration for the look and feel of our creative. Blending studio shots and clips of on-the-field action, this campaign struck a perfect balance of performance and lifestyle. Bold type using campaign taglines and other key messages complemented the high-energy photography. We wanted to make it clear—the new Nike CEO 3 gives faceoff specialists the flexibility and strength they need to dominate any opponent.
