This Is Where We Play
New Brand Celebrates Teamwork & Growth
USA Field Hockey is on a mission to inspire athletes and grow the game across the country. As the sport’s national governing body, they needed a refreshed brand to energize their community, from local clubs to the Olympic stage. We partnered with them to create a bold platform that reflects their passion for competition, teamwork, and growth—and then executed on it with a brand video, microsite, and social campaign.
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This is Where We Play
“Where We Play” celebrated the passion and camaraderie at every level of the sport. Mission created a dynamic brand video that anchored the campaign, deploying it across social channels, and a custom microsite built within the Team USA framework. The microsite served as a central hub for players, coaches, parents, and fans, uniting them around a message of teamwork and growth. Social creative used motivational imagery and compelling phrases to excite youth athletes and parents and reinforce the organization’s identity as a supportive community for all.
