PSM Brand Identity

You know the name.

If you’ve set foot on a field, court, or pitch in northeastern Indiana, you know Parkview Sports Medicine. That’s because wherever athletes in their community compete, PSM shows up in a big way. They make athletes of all ages and skill levels better with expert performance training and sports medicine services personalized to every athlete’s individual goals.

A new brand for growth

With an eye on expanding access to local recreation and club sports leagues, plus a continued push to establish Fort Wayne, Indiana, as a Midwest sports destination, PSM partnered with Mission to modernize their identity. What resulted was a bold new look and feel that captures the tenacity of elite performance, and messaging that builds on the organization’s tireless dedication to improving every athlete.