Hyper Power Launch
Vision Is Everything
In 2021, STX introduced the Hyper Power™, an elite head for attack players. We were tasked with creating a campaign that would differentiate this head from previous versions. Challenge accepted. Optical illusion-based visuals play on the Hyper Power’s™ “insane” accuracy, while a high-adrenaline video envisions attack players as hunters in the woods: “On target. In range. Always accurate.”
Client
Industry
Capabilities
Athlete-Approved
While our goal was to develop a robust visual identity and landing page, the athletes featured in the campaign were so proud of the result, they shared the assets widely on social media. This generated even more organic buzz for the head and helped foster an authentic connection between the product, athlete, and consumer.
